Quality & Flavor

Understanding what makes good matcha.

What does good matcha taste like?

Good matcha tastes savory (umami), naturally sweet, and fresh — not sweet like a café latte. Expect vegetal notes similar to spinach or edamame, subtle natural sweetness, and minimal bitterness. If you're used to Starbucks matcha, authentic matcha will taste very different.
What is umami in matcha?

Umami is the fifth basic taste — a savory depth that coats your tongue and lingers after swallowing. In matcha, it comes from L-theanine and glutamic acid, which are preserved through shade cultivation. High umami indicates quality matcha that was properly shaded and harvested at the right time.